Canada Digital Adoption Program with Alexandra Moore | E112

Government support for digital transformation.

In today’s episode of Financial Planning for Canadian Business Owners we have Alexandra Moore, CEO and lead strategist at Coach House Marketing. she's also a certified digital advisor and she is here to discuss about Canada Digital Adoption program, a government program that's out there to help businesses adopt digital strategies.

Episode Highlights:

  • 01:05: Alexandra introduces herself and discusses her role as the owner of Coach House Marketing, her transition during the start of COVID, and her passion for small and medium-sized businesses in Canada.

  • 02:12: Alexandra shares her journey of returning to school for a Digital Transformation Certification Program at Yale during the emergence of the Canadian government's Digital Adoption Program.

  • 03:44: Alexandra emphasizes the CDAP's significance for businesses in the post-COVID digital landscape and the challenges they face in integrating digital strategies strategically.

  • 05:50: Alexandra clarifies her role as a certified digital advisor for the program and notes the underutilization of grant funds, encouraging businesses to access available resources.

  • 06:07: Jason discusses funding like additional benefits, including access to DC loans and wage grants between the different programs and the intended purpose of providing a path forward with cost-benefit analysis. He also inquiries about "Grow Your Business Online" grant and Stream 2.

  • 08:55: Alexandra lists the areas covered in Stream 2, emphasizing the comprehensive digital strategy provided to businesses. She explains the digital roadmap, digital needs assessment, and actionable insights provided to businesses.

  • 10:27: Jason asks about the time commitment involved for businesses going through the program, and Alexandra discusses the flexibility in timing and structuring calls based on the entrepreneur's needs.

  • 11:46: Alexandra addresses the perception of value in the consulting work and emphasizes providing maximum value under the government grant.

  • 13:13: Alexandra advises businesses to inquire about post-CDAP services, reimbursement rates, and references when selecting a digital advisor. She talks about the importance of making services financially feasible for small and medium-sized businesses.

  • 14:49: Alexandra shares a client's confidence in choosing her as a CDAP advisor, expressing gratitude for the opportunities to work on challenging projects.

  • 17:26: Alexandra outlines the funding options, including 0% financing from BDC, a proposed budget, and the use subsidy wage grant for implementation support.

  • 19:38: Jason summarizes the bottom line of the Canada Digital Adoption Program (CDAP), emphasizing that it provides funding for a comprehensive report from experts and supports the implementation of the plan.

  • 20:03: Alexandra mentions that the funding covers 90% of the plan, with businesses responsible for the remaining 10%. She advises businesses to be mindful of the application process and recommends interviewing multiple digital advisors to find the best fit for their needs.

Key Points:

  1. The Canada Digital Adoption Program (CDAP) supports businesses in adopting digital strategies through government-funded grants.

  2. CDAP has two streams – Stream 1 offers the "Grow Your Business Online" grant, and Stream 2 provides a $15,000 digital strategy grant for a comprehensive overview of digital systems.

  3. Businesses should be aware of the 90/10 funding split, with the program covering 90% of the plan cost. It's crucial to interview digital advisors to find the right fit for their needs.

Tweetable Quotes:

  • "CDAP offers a $15,000 digital strategy grant, encouraging businesses to access the funds and expertise to strategically integrate digital systems." - Alexandra Moore

  • "In the digital age, small and medium-sized businesses face opportunities and risks. CDAP's role is to bridge the gap, offering comprehensive support for digital transformation." - Alexandra Moore

  • "CDAP isn't just about funds; it's a pathway to a digital roadmap. Small business owners get a clear plan, actionable insights, and support for implementation." - Alexandra Moore

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