PreciseFP with Don Whalen (CEO) | EP26

Digital client data gathering made easy, professional, and customizable.


In this 26th episode of Fintech Impact, Jason Pereira has an interview with Don Whalen, the Co-Founder, and CEO of PreciseFP, a Unites States-based questionnaire company. PreciseFP makes it easy for financial advisers to make custom questionnaires that integrate into various utilities.

●01:03: – PreciseFP is involved in gathering data and engaging.

●02:14: – Don started off in IT for a company called SAP.

●04:49: – PreciseFP is highly customizable for financial advisors through a secured process.

●08:14: – Advisors initially thought that clients wouldn’t fill out the questionnaires and that older people would feel alienated—neither was the case.

●14:47: – PreciseFP’sonly competition is “Google Docs, paper, and PDF.”

●15:35: – Canada, United States, and the United Kingdom are among locations with PreciseFP access.

●18:50: – Version 5: simplifying the interface, client surveys, more template library content, and IPS.

●21:42: – The current price for PreciseFP is $60 a month for a one-user seat and ID sharing isn’t allowed—$30 per additional user.

●26:09: – The company has 10 members, and most are developers.

●27:11: – Don is excited about talking to advisors, and listening to the way PreciseFP has transformed their business.

3 Key Points:

1.PreciseFP is a data gathering and a client engagement platform that has been around for 12 years.

2.Two initial fears of PreciseFP that proved to be wrong: clients wouldn’t fill it out and older people wouldn’t want to use it.

3. Version 5 of PreciseFP will have data quality measures.

Tweetable Quotes:

-“The power of our system, of our platform, the advisor can make the experience custom.”– Don Whalen.

-“We have to keep that client data complete, but also current.”– Don Whalen.

-“I would steer advisors away from our competition, which at the end of the day, is Google Docs, paper, and PDF.”–Don Whalen.

Resources Mentioned:

● Facebook – Jason Pereira’s Facebook

● LinkedIn – Jason Pereira’s LinkedIn

●– Website for Finally Technology

Don Whalen– LinkedIn for Don Whalen

● PreciseFP – Website for PreciseFP