Life Design Analysis with Charlie Conron (CTO) | EP24

Client friendly insurance illustrations, policy tracking, and mining your book of business for opportunities.

Summary:

In this 24th episode of the Fintech Impact podcast, Jason Pereira interviews Charlie Conron, the CTO, and Co-Founder of Life Design Analysis, an online tool for analysis and illustration of different insurance policies and products available to customers. Life Design Analysis is both a sales tool and tracking tool that allows financial advisors to track their policies and mine the data.

Show Notes:

●01:09 – LDA is designed to help advisors service existing policyholders as well as present new opportunities.

●01:44 –Charlie Conron went to school for mechanical engineering and has been self-taught in coding.

●05:00 – LDA noticed an opportunity to streamline the big pool of fragmented data that was available.

●11:10 – LDA has some Whole Life capability in the system and has built an interface with every carrier software.

●13:23 – Ways LDA clients typically use their software: the PDF for digital report, reports on laptops or tablets, and a sharable proposal as a leave-behind piece.

●18:04 –LDA has built an easy way to request from the carriers to get information for inforce policies.

●20:16 – About five carriers have kits feeds for inforce data.

●24:23 – Life Design Analysis is working on integrations with Cronos, Blue Sun, and Razor Plan.

●25:21 – The LDA team is approaching 10 members with people in London Ontario, Toronto, and in British Columbia.

●26:09 –The biggest challenges have been the cooperation of some industry partners, and the quality of data.

●32:22 – Charlie is excited about the education about robots and the consumer experience getting smoother.

3 Key Points:

1. Charlie Conron’s stepfather Larry Kinlin, the Founder of Life Design Analysis, is a 50+financial veteran.

2. Life Design Analysis solves the problems of how to present insurance so it’s more understandable to the consumer and they offer sales and compliance options for advisors. 

3.The ways LDA clients typically use their software: the PDF for digital report, reports on laptops or tablets, and a sharable proposal as a leave-behind piece.

Tweetable Quotes:

-“We (LDA) really wanted to be your go-to software for the complete insurance sales process, so whether it’s a prospect or serving an inforce client.” – Charlie Conron.

-“Critical illness rates are built into the system. They are a great comparison contrasting a T10 to a 75.” – Charlie Conron.

-“Because a lot of new proposals come through our system, we’ve added this ability  to mark a policy as sold, which will save the entire renewal schedule.” – Charlie Conron.

Resources Mentioned:

LinkedIn – Jason Pereira’s LinkedIn

Facebook – Jason Pereira’s Facebook

Woodgate Financial – Website for Woodgate Financial

Charlie Conron – LinkedIn for Charlie Conron

LifeDesign Analysis – Website for Life Design Analysis